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Doing Business in Europe - Marketing/Market Entry

Hanze University of Applied Sciences, Groningen

Certificate / Diploma Summer course Groningen

Course description

Qualification Certificate
Field of study Economics, commerce, management and accounting
Course summary The business schools of Hanze UAS offer the programme 'Doing Business in Europe'. This first-class summer school experience takes you on a journey throughout the European world of business.
Course description The Dutch have always played an important role in international business. Our university is named after the Hanze League, a medieval bond of cities in the north-western part of Europe in which many Dutch cities were members. The goal of the Hanze League was to cooperate in trade to boost each others' wealth and welfare. In addition, the very first modern multinational ever (the Dutch East India Company), and our role as a founding member of the European Union, the largest market in the world, illustrates the importance of international business in the Netherlands. In order to give you the broadest range of information, the course provides you with general subjects as well as fairly specialized subjects, ranging across the scope of international business. These classes are combined with an extensive social programme and excellent business excursions to large multinational companies.
Study subjects -
Course objectives -
ECTS credits 6.00
Duration 3 week(s)
Language of instruction English
Instruction modes oral presentation, excursion, tutorial, lecture, working group, group assignment, individual assignment, self study, project
Accreditation -

About the institution

Department Hanze Summer School
Information about the institution The Hanze University of Applied Sciences (UAS) is located in the vibrant student city Groningen.


Admission requirements
  1. We expect our students to follow/or have followed a business study.
Language requirements
IELTS overall band 6
Professional experience required -
Duration 3 week(s)
Application deadlines
Start date EU/EEA Students Non-EU/EEA students
25 Jun 2020 1 Apr 2020 -
Tuition fees
Year EU/EEA Non-EU/EEA Institutional
2020 (FT)€ 1850€ 1850€ 1850

In short, the following rules apply:

  • The “EU/EEA rate” is the regular fee for students from within the EU/EEA.
  • The “non-EU/EEA rate” is the rate for students from outside the EU/EEA.
  • The “institutional rate” is for all students who have already obtained a bachelor’s or master’s degree and who want to start a second programme leading to a degree at the same level or at a lower level.
  • Note that FT, PT and D stand for "full-time", "part-time" and "dual", respectively.

Make sure you contact your institution to find out what rate applies to you. The rates listed here are estimates.



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Course website More information about the course


Contact information for the study programme

Maris Keijser

Project leader Hanze Summer School

Contact information for the institution

Hanze Studiekeuze Advies

study info

Telephone number
Course website More information about the course
Institution website More information about the institution