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Marketing Management

NHL Stenden University of Applied Sciences

Bachelor Undergraduate Emmen

Course description

Qualification Bachelor of Business Administration
Field of study Economics, commerce, management and accounting
Course summary Do you want to know what makes people tick? Marketing Management is for enterprising people who have a good head for business, who are analytical when necessary and creative.
Course description This 4-year bachelor programme is all about the intricacies of consumer behaviour and using new, digital trends to your benefit. A marketing manager knows how to work in campaigns and project teams. After graduating, you will be a highly skilled marketing professional, ready to use the latest marketing trends to your advantage. During your studies, you will learn all things marketing. Using both online and offline channels of communication, you will learn how to introduce new products and services to the market and how to strengthen the market position of existing ones. A bachelor's in Marketing Management will allow you to become a marketing consultant, advisor, or strategist. This enables you to work at a variety of companies, including non-profits. But, if you are the independent type, you could also establish your own business as an independent consultant. If you are internationally orientated, you will like our unique multi-campus concept. We have 5 campuses throughout the world, enabling you to complete a part of your studies abroad.
Study subjects -
Course objectives You will get to know offline and online communication inside and out. As a marketing professional, you are able to work in marketing consultancy and advertising. If you prefer to work for a non-profit organisation, you will find that they become increasingly market-oriented as well. And though the field is asking for marketing professionals, you may also choose to go your own way by starting a business. Marketing is everywhere!
ECTS credits 240.00
Duration 48 month(s)
Language of instruction English
Instruction modes case study, excursion, group discussion, group assignment, lecture, oral presentation, research, research project, research proposal, portfolio, project, internship, tutorial, working group, workshop, self evaluation, self study
Accreditation NVAO

About the institution

Department School of Commerce
Information about the institution We firmly believe that you can accomplish anything by expanding your boundaries. We are based in the Netherlands, with locations in Bali, South Africa, Thailand, and Qatar; the world is at your feet!


Admission requirements
Language requirements
IELTS overall band 6
TOEFL computer based 213
TOEFL internet based 80
TOEFL paper based 550
Professional experience required -
Duration 48 month(s)
Application deadlines
Start date EU/EEA Students Non-EU/EEA students
1 Sep 2020 - 1 Jun 2020
Tuition fees
Year EU/EEA Non-EU/EEA Institutional
No tuition fees available.

In short, the following rules apply:

  • The “EU/EEA rate” is the regular fee for students from within the EU/EEA.
  • The “non-EU/EEA rate” is the rate for students from outside the EU/EEA.
  • The “institutional rate” is for all students who have already obtained a bachelor’s or master’s degree and who want to start a second programme leading to a degree at the same level or at a lower level.
  • Note that FT, PT and D stand for "full-time", "part-time" and "dual", respectively.

Make sure you contact your institution to find out what rate applies to you. The rates listed here are estimates.


Erasmus Mundus, Holland Scholarship

For more scholarships, visit:

Course website More information about the course


Contact information for the study programme

Contact information for the institution

study info

Telephone number +31 (0) 58-2441100
Course website More information about the course
Institution website More information about the institution