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Master Imagineering

Breda University of Applied Sciences

Master Postgraduate Breda

Course description

Qualification Master
Field of study Economics, commerce, management and accounting
Course summary In a creative economy there is a growing need for high level professionals who can create and innovate value from the experience perspective.
Course description Nowadays, people are driven much more by values of self-expression rather than those of rudimentary survival. They have a deep need to make sense of their lives in ways that are unique and personal. One of the most distinct ways in which this is manifested, is the new individual's consumption pattern, by means of their choices they create their own identity. Imagineering, value creation and value innovation from the experience perspective, is a new approach towards the trinity of branding. It is a way to discover a new kind of convergence between consumers' desires, technological capabilities and organisational innovations. Imagineering, value creation and value innovation are the fundamental processes of the creative economy. They are methods of finding 'a blue ocean of uncontested market space' - a space that inspires stakeholders to co-create. Built as a methodology for business transformation, the focus is on experience and imagination as a motor to transform traditional business logic. This programme will be realised in co-creation with top-lecturers from the academic world and industry from all over the world.
Study subjects Check www.nhtv.nl for more details about the programme.
Course objectives Nowadays, people are driven much more by values of self-expression rather than those of rudimentary survival. They have a deep need to make sense of their lives in ways that are unique and personal. One of the most distinct ways in which this is manifested, is the new individual's consumption and participation pattern, by means of their choices they create their own identity.
ECTS credits 60.00
Duration 12 month(s)
full-time
Language of instruction English
Instruction modes case study, lecture, self study, literature study, seminar, excursion, research, research project, research proposal, oral presentation, group discussion, portfolio
Accreditation NVAO

About the institution

Department Leisure & Events
Information about the institution Breda University of Applied Sciences is a university of applied sciences with some 7,000 students from over 100 countries.

Admission

Admission requirements
Language requirements
Cambridge Certificate in Advanced English C1
Cambridge Certificate of Proficiency in English C2
IELTS overall band 6
IELTS speaking 6
TOEFL internet based 80
Professional experience required -
Duration 12 month(s)
full-time
Application deadlines
Start date EU/EEA Students Non-EU/EEA students
1 Sep 2020 15 Aug 2020 1 Jun 2020
1 Sep 2021 15 Aug 2021 1 Jun 2021
Tuition fees
Year EU/EEA Non-EU/EEA Institutional
No tuition fees available.

In short, the following rules apply:

  • The “EU/EEA rate” is the regular fee for students from within the EU/EEA.
  • The “non-EU/EEA rate” is the rate for students from outside the EU/EEA.
  • The “institutional rate” is for all students who have already obtained a bachelor’s or master’s degree and who want to start a second programme leading to a degree at the same level or at a lower level.
  • Note that FT, PT and D stand for "full-time", "part-time" and "dual", respectively.

Make sure you contact your institution to find out what rate applies to you. The rates listed here are estimates.

Scholarships

Orange Knowledge Programmes (OKP), Colfuturo Scholarship loan programme, Orange Knowledge Scholarship Programme (formerly NFP), StuNed Scholarship Programme

For more scholarships, visit: www.grantfinder.nl

Course website More information about the course

Contact

Contact information for the study programme

Contact algemeen

communications@buas.nl

Communicatie NHTV

Marketing en communicatie

communications@buas.nl

Contact information for the institution

Contact algemeen

study info

communications@buas.nl

Telephone number +31 (0) 76 533 22 03
Course website More information about the course
Institution website More information about the institution