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|Qualification||Master of Science|
|Field of study||Economics, commerce, management and accounting|
|Course summary||How to generate and use customer insights and create sustainable customer relationships?|
|Course description||In this programme, you develop an advanced understanding of how marketing works and the skills you need to implement it effectively. We use state-of-the-art scientific knowledge in our teaching and invite guest lecturers from companies in all our courses. The MSc in Marketing comprises two profiles: Marketing Management (MM) and Marketing Analytics and Data Science (MADS) (formerly known as Marketing Intelligence).Within the MM profile, you will gain insights into specific marketing functions like branding and new product management, customer management, marketing communications, retailing, and for instance business-to-business marketing.Within the MADS profile, you will be educated and trained thoroughly on methods that allow you to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the MADS profile are used as a basis for making research-based strategic and tactical marketing decisions.|
|Language of instruction||English|
About the institution
|Department||faculty of Economics and Business|
|Information about the institution||Students and researchers from all over the world come to Groningen to expand their own boundaries as well as those of academia.|
|Professional experience required||-|
In short, the following rules apply:
Make sure you contact your institution to find out what rate applies to you. The rates listed here are estimates.
Orange Knowledge Programmes (OKP), Becas Magdalena O. Vda. De Brockman, Colfuturo Scholarship loan programme, Erasmus Mundus, Eric Bleumink Fund, Orange Knowledge Scholarship Programme (formerly NFP), Orange Tulip Scholarship Programme Taiwan, StuNed Scholarship Programme
For more scholarships, visit: www.grantfinder.nl
|Course website||More information about the course|