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|Qualification||Master of Science|
|Field of study||Economics, commerce, management and accounting|
|Course summary||How to generate and use customer insights and create sustainable customer relationships?|
|Course description||In this programme, you develop an advanced understanding of how marketing works and the skills you need to implement it effectively. We use state-of-the-art scientific knowledge in our teaching and invite guest lecturers from companies in all our MSc courses. The MSc in Marketing comprises two tracks: Marketing Management (MM) and Marketing Intelligence (MI).Within the MM track, students will be educated more thoroughly on specific marketing functions like branding and new product management, customer management, marketing communications, retailing, and for instance business-to-business marketing.Within the MI track, students will be educated thoroughly on methods that allow them to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the MI function are used as a basis for making research-based strategic and tactical marketing decisions.It is also possible to take a double degree programme in Groningen and Oslo or Münster. You can not apply for one of these double degree programmes as such, but you first need to follow the MSc Marketing (with the specialisation MI). Afte|
|Language of instruction||English|
About the institution
|Department||faculty of Economics and Business|
|Information about the institution||Students and researchers from all over the world come to Groningen to expand their own boundaries as well as those of academia.|
|Professional experience required||-|
In short, the following rules apply:
Make sure you contact your institution to find out what rate applies to you. The rates listed here are estimates.
Orange Knowledge Programmes (OKP), Becas Magdalena O. Vda. De Brockman, Colfuturo Scholarship loan programme, Erasmus Mundus, Eric Bleumink Fund, Orange Knowledge Scholarship Programme (formerly NFP), Orange Tulip Scholarship Programme Taiwan, StuNed Scholarship Programme
For more scholarships, visit: www.grantfinder.nl
|Course website||More information about the course|