Info
Saving your favourites has failed.

Favourites


Add programmes to your favourites and compare them to find the programme that suits you best.

Marketing

University of Groningen

Master Postgraduate Groningen

Course description

Qualification Master of Science
Field of study Economics, commerce, management and accounting
Course summary How to generate and use customer insights and create sustainable customer relationships?
Course description **Top rated programme and best MSc Marketing in the Netherlands - Higher Education Guide Masters 2018**In this programme, you develop an advanced understanding of how marketing works and the skills you need to implement it effectively. We use state-of-the-art scientific knowledge in our teaching and invite guest lecturers from companies in all our MSc courses. The MSc in Marketing comprises two tracks: Marketing Management (MM) and Marketing Intelligence (MI).Within the MM track, students will be educated more thoroughly on specific marketing functions like branding and new product management, customer management, marketing communications, retailing, and for instance business-to-business marketing.Within the MI track, students will be educated thoroughly on methods that allow them to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the MI function are used as a basis for making research-based strategic and tactical marketing decisions.It is also possible to take a double degree programme in Groningen and Oslo or Münster. You can not apply for one of these double degre
Study subjects -
Course objectives -
ECTS credits 60.00
Duration 12 month(s)
full-time
Language of instruction English
Instruction modes -
Accreditation AACSB

About the institution

Department faculty of Economics and Business
Information about the institution Students and researchers from all over the world come to Groningen to expand their own boundaries as well as those of academia.

Admission

Admission requirements
  1. To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Economics, Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business, Technology Management. To assess whether your educational/academic background meets the specific programme requirements, we will consider the level and curriculum of your previous studies, and the grades that you have obtained. For more information, see: https://www.rug.nl/feb/apply-msc It is also possible to take a double degree programme in Groningen and Oslo. You can not apply for this double degree programme as such, but you first need to follow the MSc Marketing (with the specialisation MI). After the first semester, you can apply for the add-on year in Oslo. Selection will take place based on grades and motivation. If you have any questions concerning admission, please contact our Admissions Office: https://www.rug.nl/admissions
  2. GMAT/GRE; for specific scores (and exemptions), see https://www.rug.nl/feb/gmat-gre
  3. A certified grade list(s) is considered in the evaluation.
  4. TOEFL internet based (IBT): 90, IELTS Academic: 6.5; for specific scores, see: https://www.rug.nl/feb/apply-msc
Language requirements
Cambridge Certificate in Advanced English C1
Cambridge Certificate of Proficiency in English C2
IELTS overall band 6.5
IELTS speaking 6
IELTS writing 6.5
TOEFL computer based 237
TOEFL internet based 90
TOEFL paper based 580
Professional experience required -
Duration 12 month(s)
full-time
Application deadlines
Start date EU/EEA Students Non-EU/EEA students
1 Sep 2019 1 Jun 2019 1 May 2019
1 Feb 2020 15 Oct 2019 15 Oct 2019
1 Sep 2020 1 Jun 2020 1 May 2020
Tuition fees
Year EU/EEA Non-EU/EEA Institutional
2019 (FT)€ 2083€ 14650€ 14650

In short, the following rules apply:

  • The “EU/EEA rate” is the regular fee for students from within the EU/EEA.
  • The “non-EU/EEA rate” is the rate for students from outside the EU/EEA.
  • The “institutional rate” is for all students who have already obtained a bachelor’s or master’s degree and who want to start a second programme leading to a degree at the same level or at a lower level.
  • Note that FT, PT and D stand for "full-time", "part-time" and "dual", respectively.

Make sure you contact your institution to find out what rate applies to you. The rates listed here are estimates.

Scholarships

Orange Knowledge Programmes (OKP), Becas Magdalena O. Vda. De Brockman, Colfuturo Scholarship loan programme, Erasmus Mundus, Eric Bleumink Fund, Orange Knowledge Scholarship Programme (formerly NFP), Orange Tulip Scholarship Programme Taiwan, StuNed Scholarship Programme

For more scholarships, visit: www.grantfinder.nl

Course website More information about the course

Contact

Contact information for the study programme
Contact information for the institution

Onderwijsvoorlichting

study info

studiekiezers@rug.nl

Telephone number
Course website More information about the course
Institution website More information about the institution