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Radboud University

Master Postgraduate Nijmegen

Course description

Qualification Master of Science
Field of study Economics, commerce, management and accounting
Course summary In the Master's specialisation in Marketing you'll learn all about creating long-term sustainable relations in relation to corporate social responsibility.
Course description Marketing is much more than simply selling products or services. It's also about creating value for customers and other stakeholders. And these other stakeholders aren't just shareholders or other players that have a financial interest. Employees, local residents near factories, environmental groups and public administrators are also stakeholders gaining a stronger say. Although the bottom line is still about profit, both people and planet have become major issues when it comes to responsible perspective on marketing. You will learn how to build and manage customer relationships and how these relationships will help in key marketing activities such as branding, product management and service innovation. What's the impact of the marketing strategy on organisational performance? How can customers be gotten involved in product development? What is needed to develop strong customer-brand relationships? This is just a small sample of questions you'll gain the answer to. The Master's in Marketing is a specialisation of the Master's programme in Business Administration.
Study subjects Topics such as customer value, customer relationships, and market orientation are addressed in the Marketing Management course while the Buying Behaviour course explains the buying and decision making of customers. The development and marketing of new products and services is tackled in the Product Management course while the Brand Management course focuses on how to manage brands. The programme also trains you in several advanced (multivariate) research methods.
Course objectives The Marketing specialisation's goal is for students to gain knowledge of relevant marketing theories and insights and to use them as an academic or market researcher, manager or consultant. At the same time after completing the programme you will be able to develop your own balanced and concise opinions about marketing problems and know how to solve them using specific marketing theories. Expertise on brands management and brand equity together with product management decision will be delivered.
ECTS credits 60.00
Duration 12 month(s)
Language of instruction English
Instruction modes case study, literature study, gaming, colloquium, oral presentation, internship, computer exercise, research, research project, excursion, research proposal, tutorial, lecture, design project, working group, group assignment, portfolio, workshop, group discussion, poster presentation, self evaluation, individual assignment, practicum, self study, integration module, project
Accreditation -

About the institution

Department Nijmegen school of Management
Information about the institution Radboud University Nijmegen is one of the leading academic communities in the Netherlands.


Admission requirements
  1. A Dutch Bachelor's degree (or equivalent, from a research university) in Business Administration, as evaluated by the Examination Board.
Language requirements
Cambridge Certificate in Advanced English C1
IELTS listening 6
IELTS overall band 6.5
IELTS reading 6
IELTS speaking 6
IELTS writing 6
TOEFL internet based 90
Professional experience required -
Duration 12 month(s)
Application deadlines
Start date EU/EEA Students Non-EU/EEA students
1 Sep 2019 1 Sep 2019 1 Apr 2019
1 Sep 2020 1 Sep 2020 1 Apr 2020
Tuition fees
Year EU/EEA Non-EU/EEA Institutional
2019 (FT)€ 2083n.a.n.a.

In short, the following rules apply:

  • The “EU/EEA rate” is the regular fee for students from within the EU/EEA.
  • The “non-EU/EEA rate” is the rate for students from outside the EU/EEA.
  • The “institutional rate” is for all students who have already obtained a bachelor’s or master’s degree and who want to start a second programme leading to a degree at the same level or at a lower level.
  • Note that FT, PT and D stand for "full-time", "part-time" and "dual", respectively.

Make sure you contact your institution to find out what rate applies to you. The rates listed here are estimates.


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study info

Telephone number (024) 361 23 45 (opt
Course website More information about the course
Institution website More information about the institution