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University of Amsterdam
Certificate / Diploma Summer course Amsterdam
|Field of study||General programmes|
|Course summary||Branding is a promise made, and a promise kept. What factors go into creating a winning brand, the strategy behind it, and continued loyalty of consumers?|
|Course description||In this course we will look at how brands are built and analyze how all of its components, from naming to design, come together in order to differentiate the brand from its competitors, be relevant to consumers and be true to its values, personality and purpose. This three-week summer programme will provide students with the skills to define the brand essence of an organization and bring it to life through design, copy and behaviour. You will understand how all of the aspects of the brand need to work as one, in order to create a unique and relevant experience. Participants will be able to create the foundation of your own start-up, nonprofit, or corporate brand, and be better equipped for a role in marketing or brand management. Throughout the programme, we will move between branding strategies and case-studies, to actual applications. The final project of this course will ensure that the methods learned in the classroom will be applied to a real client from the nonprofit sector, thereby bringing theory and practice together, while making a real impact on society.|
|Language of instruction||English|
|Instruction modes||excursion, tutorial|
About the institution
|Department||Faculty of Social and Behavioural Sciences|
|Information about the institution||A modern university with a rich history, the University of Amsterdam (UvA) traces its roots back to 1632, when the Golden Age school Athenaeum Illustre was established to train students in trade and p|
|Professional experience required||-|
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|Course website||More information about the course|