International Business Administration in Marketing & Communication
Wittenborg University of Applied Sciences
Bachelor Undergraduate Apeldoorn
Course description
| Qualification | Bachelor of Business Administration |
| Field of study | Humanities, social sciences, communication and arts |
| Course summary | Students who choose this minor are introduced to the aspects of companies and and organisations that affect the success of the organisation. |
| Course description | Marketing & Communication comprises a combination of business marketing strategies, branding and the way that businesses and organizations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organization communicates its messages, both internally and externally. Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain and at the sales pipeline – all areas affected directly by the marketing and communication strategy. Marketing & Communication deals with branding, imaging, house style, but also with crisis management, downsizing and re-inventing – Marketing & Communication specialists are at the front line of Business Administration! |
| Study subjects | Students are introduced to modules such as Mass Communication, Public Relations and Company Branding, but also areas of marketing such as Marketing Research, Niche Marketing and E-Presence. |
| Course objectives | The Marketing & Communication programme is aimed at developing the skills and competencies that a modern Marketing and Public Relations Officer requires. It is the business of creating a constant image that will promote the company, its ideals and its products. |
| ECTS credits | 240.00 |
| Duration |
4 year(s)
full-time |
| Language of instruction | English |
| Instruction modes | case study, computer exercise, computer modeling, design project, excursion, exhibition, group assignment, group discussion, individual assignment, internship, lecture, literature study, oral presentation, portfolio, practicum, project, research, research project, research proposal, self evaluation, self study, seminar, traineeship, tutorial, working group, workshop |
| Accreditation | FIBAA |
About the institution
| Department | Wittenborg University of Applied Sciences |
| Information about the institution | - We are a private international University with more than 50 nationalities working and studying together. - We were established in 1987 and have thousands of graduates are now following careers in the Netherlands and around the world. - We are located in the centre of Europe, in the city of Apeldoorn, the Netherlands. Only 3 minutes from train to classroom! - We provide proven quality education in English with international academic lecturers and supporting staff. - We encourage local engagement of students, carrying out socially responsible projects; thinking globally, but acting locally. - We instigate and carry out European and local projects within our research centre whenever possible directly involving our students. - We are committed to a unique student-centered experience through our personal approach. - We offer personal tutoring, guiding and supporting students from start to finish. - We create opportunities for top students through the Wittenborg Fund and many other scholarship programmes. - We offer top-notch facilities and services in a state-of-the-art building and offer a variety of student accommodation. |
Admission
| Admission requirements |
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| Language requirements |
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| Professional experience required | - | |||||||||||||||||||||||||||||||||
| Duration |
4 year(s) full-time |
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| Application deadlines |
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| Tuition fees |
In short, the following rules apply:
Make sure you contact your institution to find out what rate applies to you. The rates listed here are estimates. |
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| Scholarships |
Wittenborg Gold Fund/ Scholarship, Wittenborg Silver Fund/ Scholarship, Wittenborg Bronze Fund/ Scholarship, Orange Tulip Scholarship Programme - Neso Brazil, Orange Tulip Scholarship Programme - Neso China, Orange Tulip Scholarship Programme - Neso Indonesia, Orange Tulip Scholarship Programme - Neso Korea, Orange Tulip Scholarship Programme - Neso Mexico, Orange Tulip Scholarship Programme - Neso Russia, Orange Tulip Scholarship Programme - Neso Vietnam For more scholarships, visit: www.grantfinder.nl |
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| Course website | More information about the course |
Contact
| Contact information for the study programme |
Admission TeamInformation Provision, Admission Advice, Question & Answer admission@wittenborg.eu |
| Contact information for the institution |
Admission teamInformation Provision, Admission Advice, Question/Answer admission@wittenborg.eu |
| Telephone number | +31 (0) 88-6672688 |
| Course website | More information about the course |
| Institution website | More information about the institution |
