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International Business Administration in Marketing & Communication

Wittenborg University of Applied Sciences

Bachelor Undergraduate Apeldoorn

Course description

Qualification Bachelor of Business Administration
Field of study Humanities, social sciences, communication and arts
Course summary Students who choose this minor are introduced to the aspects of companies and and organisations that affect the success of the organisation.
Course description Marketing & Communication comprises a combination of business marketing strategies, branding and the way that businesses and organizations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organization communicates its messages, both internally and externally. Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain and at the sales pipeline – all areas affected directly by the marketing and communication strategy. Marketing & Communication deals with branding, imaging, house style, but also with crisis management, downsizing and re-inventing – Marketing & Communication specialists are at the front line of Business Administration!
Study subjects Students are introduced to modules such as Mass Communication, Public Relations and Company Branding, but also areas of marketing such as Marketing Research, Niche Marketing and E-Presence.
Course objectives The Marketing & Communication programme is aimed at developing the skills and competencies that a modern Marketing and Public Relations Officer requires. It is the business of creating a constant image that will promote the company, its ideals and its products.
ECTS credits 240.00
Duration 4 year(s)
full-time
Language of instruction English
Instruction modes case study, computer exercise, computer modeling, design project, excursion, exhibition, group assignment, group discussion, individual assignment, internship, lecture, literature study, oral presentation, portfolio, practicum, project, research, research project, research proposal, self evaluation, self study, seminar, traineeship, tutorial, working group, workshop
Accreditation FIBAA

About the institution

Department Wittenborg University of Applied Sciences
Information about the institution - We are a private international University with more than 50 nationalities working and studying together. - We were established in 1987 and have thousands of graduates are now following careers in the Netherlands and around the world. - We are located in the centre of Europe, in the city of Apeldoorn, the Netherlands. Only 3 minutes from train to classroom! - We provide proven quality education in English with international academic lecturers and supporting staff. - We encourage local engagement of students, carrying out socially responsible projects; thinking globally, but acting locally. - We instigate and carry out European and local projects within our research centre whenever possible directly involving our students. - We are committed to a unique student-centered experience through our personal approach. - We offer personal tutoring, guiding and supporting students from start to finish. - We create opportunities for top students through the Wittenborg Fund and many other scholarship programmes. - We offer top-notch facilities and services in a state-of-the-art building and offer a variety of student accommodation.

Admission

Admission requirements
  1. MBO of HAVO
  2. Intake
  3. IELTS 6.0 or equivalent
Language requirements
TOEIC 999
IELTS overall band 6
TOEFL internet based 80
TOEFL paper based 550
Professional experience required -
Duration 4 year(s)
full-time
Application deadlines
Start date EU/EEA Students Non-EU/EEA students
2 Dec 2019 18 Nov 2019 18 Oct 2019
10 Feb 2020 27 Jan 2020 27 Dec 2019
30 Mar 2020 16 Mar 2020 16 Feb 2020
18 May 2020 4 May 2020 4 Apr 2020
31 Aug 2020 17 Aug 2020 12 Jul 2020
19 Oct 2020 2 Oct 2020 31 Aug 2020
7 Dec 2020 18 Nov 2020 18 Oct 2020
15 Feb 2021 1 Feb 2021 28 Dec 2020
5 Apr 2021 22 Mar 2021 22 Feb 2021
24 May 2021 10 May 2021 28 Mar 2021
Tuition fees
Year EU/EEA Non-EU/EEA Institutional
2019 (FT)n.a.n.a.€ 7500
2020 (FT)n.a.n.a.€ 8900

In short, the following rules apply:

  • The “EU/EEA rate” is the regular fee for students from within the EU/EEA.
  • The “non-EU/EEA rate” is the rate for students from outside the EU/EEA.
  • The “institutional rate” is for all students who have already obtained a bachelor’s or master’s degree and who want to start a second programme leading to a degree at the same level or at a lower level.
  • Note that FT, PT and D stand for "full-time", "part-time" and "dual", respectively.

Make sure you contact your institution to find out what rate applies to you. The rates listed here are estimates.

Scholarships

Wittenborg Gold Fund/ Scholarship, Wittenborg Silver Fund/ Scholarship, Wittenborg Bronze Fund/ Scholarship, Orange Tulip Scholarship Programme - Neso Brazil, Orange Tulip Scholarship Programme - Neso China, Orange Tulip Scholarship Programme - Neso Indonesia, Orange Tulip Scholarship Programme - Neso Korea, Orange Tulip Scholarship Programme - Neso Mexico, Orange Tulip Scholarship Programme - Neso Russia, Orange Tulip Scholarship Programme - Neso Vietnam

For more scholarships, visit: www.grantfinder.nl

Course website More information about the course

Contact

Contact information for the study programme

Admission Team

Information Provision, Admission Advice, Question & Answer

admission@wittenborg.eu

Contact information for the institution

Admission team

Information Provision, Admission Advice, Question/Answer

admission@wittenborg.eu

Telephone number +31 (0) 88-6672688
Course website More information about the course
Institution website More information about the institution