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Master in Sport Business Management

Wittenborg University of Applied Sciences

Master Postgraduate Apeldoorn

Course description

Qualification Master of Science
Field of study Teacher training
Course summary This master, offered in partnership with the University of Brighton (UK), requires an open, critical and inquiring mindset for the social-scientific and applied study of Sport Business Management.
Course description This exciting course analyses and evaluates the commercial and management forces that have contributed to the success of sport business. It offers flexibility with an innovative combination of block and online delivery, making it suitable for those working in the sports sector and recent graduates who are looking to develop their knowledge and understanding of this fast growing and important industry. Spectator and participatory sport is a global phenomenon and has recently become one of the fastest growing economic sectors for both developed and developing countries. Through engaging with and analysing the commercial, media and political drivers of change, you are able to identify the factors that have created such growth and critically discuss the implications for business, society, nation branding and identity. Sport is a sophisticated and complex international business with billions of consumers watching and engaging with sporting events on a weekly or even daily basis. This course aims to develop professionals in the provision, promotion and marketing of sport who are able to fully capitalise on the opportunities that the sector presents.
Study subjects The course will address contemporary issues recognised as the major challenges and opportunities for sport business management. This includes researching the complex relationships between sports business and governing bodies, pressure groups and government agencies, and analysing the mechanisms by which sport generates revenue through TV and media rights, gate receipts, sponsorship and merchandise
Course objectives The programme has been designed for those who wish to pursue senior management positions within the events industry or as preparation for further study in international events, such as a PhD.
ECTS credits 90.00
Duration 12 month(s)
Language of instruction English
Instruction modes case study, group assignment, group discussion, individual assignment, lecture, literature study, oral presentation, portfolio, project, research, research project, research proposal, self study, seminar, tutorial
Accreditation -

About the institution

Department Wittenborg University of Applied Sciences and School of Sport and Service Management of University of Brighton UK
Information about the institution - We are a private international University with more than 50 nationalities working and studying together. - We were established in 1987 and have thousands of graduates are now following careers in the Netherlands and around the world. - We are located in the centre of Europe, in the city of Apeldoorn, the Netherlands. Only 3 minutes from train to classroom! - We provide proven quality education in English with international academic lecturers and supporting staff. - We encourage local engagement of students, carrying out socially responsible projects; thinking globally, but acting locally. - We instigate and carry out European and local projects within our research centre whenever possible directly involving our students. - We are committed to a unique student-centered experience through our personal approach. - We offer personal tutoring, guiding and supporting students from start to finish. - We create opportunities for top students through the Wittenborg Fund and many other scholarship programmes. - We offer top-notch facilities and services in a state-of-the-art building and offer a variety of student accommodation.


Admission requirements
  1. Degree and/or experience: - Bachelor (Hohours) degree with a minimum 2:2 equivalent from a NARIC-recognised institution, or an HND equivalent plus at least 5 years of relevant industry experience. - Students with non-relevant qualifications may be asked to complete a short portfolio prior to starting the course. - Other applicants with extensive industry experience will be considered on an individual basis.
  2. Equivalent to IELTS 6.5
  3. Face-to-face or telephone interview carried out by admission team of Wittenborg
Language requirements
IELTS overall band 999
TOEFL internet based 90
TOEFL paper based 575
Professional experience required -
Duration 12 month(s)
Application deadlines
Start date EU/EEA Students Non-EU/EEA students
5 Oct 2020 5 Aug 2019 5 Jul 2019
Tuition fees
Year EU/EEA Non-EU/EEA Institutional
2019 (FT)n.a.n.a.€ 12600
2020 (FT)n.a.n.a.€ 12600

In short, the following rules apply:

  • The “EU/EEA rate” is the regular fee for students from within the EU/EEA.
  • The “non-EU/EEA rate” is the rate for students from outside the EU/EEA.
  • The “institutional rate” is for all students who have already obtained a bachelor’s or master’s degree and who want to start a second programme leading to a degree at the same level or at a lower level.
  • Note that FT, PT and D stand for "full-time", "part-time" and "dual", respectively.

Make sure you contact your institution to find out what rate applies to you. The rates listed here are estimates.


Wittenborg Gold Fund/Scholarship, Wittenborg Silver Fund/Scholarship, Wittenborg Bronze Fund/Scholarship, Orange Tulip Scholarship Programme - Neso Brazil, Orange Tulip Scholarship Programme - Neso China, Orange Tulip Scholarship Programme - Neso Indonesia, Orange Tulip Scholarship Programme - Neso Korea, Orange Tulip Scholarship Programme - Neso Mexico, Orange Tulip Scholarship Programme - Neso Russia, Orange Tulip Scholarship Programme - Neso Vietnam

For more scholarships, visit:

Course website More information about the course


Contact information for the study programme

Admission Team

Admission Team

Contact information for the institution

Admission team

Information Provision, Admission Advice, Question/Answer

Telephone number +31 (0) 886672688
Course website More information about the course
Institution website More information about the institution